Is Real Estate Video Marketing Right For You?
Video is steadily become the #1 way to market real estate listings- from large scale multi-family properties, to upscale residential homes. From Boston to Los Angeles, real estate brokers and agents are jumping on this trend to showcase their prized listings. But you may wonder, why make the investment? When limited marketing dollars are at stake, it can be hard to take the plunge without a guaranteed payoff. To help better understand this trend, lets explore some of recent technological advances and statistics that might help you decide if video is right for you. 1. It may be more cost effective than you think. Most people’s hesitation to move forward with their first video project is cost. Let’s face it, its hard to dedicate a portion of your advertising dollars when you don’t have any experience with a product. But thanks to advancing technology, video specialists are able to complete high quality, engaging presentations at much more reasonable cost than they were previously. Now, skilled and experienced editors with industry know-how can create compelling and engaging video presentations with minimal time and financial effort on your part. If you think you latest ‘hot project’ could benefit from video, and cost is the only consideration holding you back, reach out to Atlanta Business Video for a custom quote, and learn how video may be more accessible than you think. 2. It won’t take up all of your time. You may be concerned that taking on a video project could take a great deal of commitment on you end. But unlike other marketing materials and advertising techniques, video is often a seamless and hands-off process for the dealer or broker. Atlanta Business Video has expertly executed hundreds of high end realty videos in their 10 years of service, and has created a process that requires minimal investment on the part of the listing agent. Because we have worked closely with the real estate industry for years, we understand the unique demands of your industry, and how to help you meet them effectively. 3. It really does work. Does video really make that much of a difference? According to numerous recently conducted studies- yes. As most people are aware, video has quickly taken over as the #1 medium of choice for consumers, and the real estate industry is no exception. Here are some compelling statistics to better help you understand the market shift toward video: 74% of all Internet traffic in 2017 will be video.
Properties* listed with video get four times the inquiries of those listed without video. Including video in email doubles the click-through rate and reduces opt-outs by 75 percent. 71% of consumers say that video is the best way to bring product features to life. Real estate listings with video receive 403% more inquiries than those which do not include video. 73% of sellers would be more likely to list with a realtor who uses video to market their home. Atlanta Business Video has been helping realty experts showcase their new listings since 2008. In that time, we have had the opportunity to shift and grow with the demands of the market, and we understand the intricacies of your business. If you are considering using video for your next real estate listing, call us at 404-343-3540. We can walk you through the steps of the process, and help you better understand how video can help increase both visibility and conversion. Make your emails, website, and advertisements stand out by implementing high quality realty videos!