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Identify Your Audience - Video Marketing Tips

Video has quickly become an essential component in effective online marketing strategies. However, spending the time prior to shooting your video to strategize and plan can make all the difference in achieving your desired outcome and results. One of the most important pre-production tasks is effectively defining your audience.

Ask yourself...

- Who are you trying to reach? Be specific! Think: age, demographic, location, shopping habits, and behaviors.

- Where do your customers ‘hang out’ online?

- Is your video strategy appropriate for your target audience?

To learn more about how to transition your online video strategy from ‘good’ to an expert sales tool, reach out to schedule a free consultation at


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