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Interactive Video… Love it, or Leave it?

Interactive video... love it, or leave it?

Interactive video is quickly becoming the latest craze to hit the video industry, and is taking space in different video markets, including several shows on Netflix.

This ‘choose your own adventure’ type media offers a new world of possibilities for marketers- one where you can actually use the audience’s reaction to create custom made calls-to-action and produce incredibly accurate marketing data.

Also- its just a really fun and exciting new way to interact with customers and clients! Check out this super cool example from Honda- when you click on the video as it’s playing you see an alternate version:

So tell us your thoughts? Do you love this new trend? Or, do you think it’s a short- lived fad? Would you want to integrate this new trend into your marketing plan?


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